What is there
about some letters that makes them so much more effective than
others?
A letter may have perfect diction, a finished
style; it may bristle with attention-getters and interest-arousers;
it may follow every known rule; yet when it reaches the Hall of
Judgement where the reader sits and decides its fate; it may find
itself cast into the hell of wastebasket-dom, while some screed
lacking any pretense of polish or the finer arts of correspondence,
blandly picks up the bacon and walks home with it. Why?
The above text is not
mine. It is the actual opening of the first chapter of the 1937
classic The Robert Collier Letter Book. The author
goes on to answer the very questions he asks, and more.
He goes even deeper, analyzing and dissecting
some of his most successful sales letters that brought in huge
orders, telling you what made them such phenomenal successes. But he
does not stop there.
Not only does he tell you what made most of his
sales letters big winners, but also what made others mediocre, or
miserable failures. You learn what makes a successful sales letter
as well as what causes a seemingly winning letter fail.
But just who was the author, Robert
Collier?
Robert Collier is one of the most eminent sales
letter writers who ever lived. All great copywriters after him have
studied his techniques. Some headlines he created back in the 1920s
and 1930s are still being used today- they never lose their magnetic
pull.
Here’s a small sampling
of the book’s actual table of contents:
- What Is It That Makes Some Letters
Pay?
- How To Arouse That Acquisitive
Feeling
- Getting News Interest In Your Letters
- Word Pictures That Make People Want
Your Product
- Motives That Make People Buy
- How To Put A Hook Into Your
Letters
What even amazed many people about Robert
Collier is his versatility in marketing. He sold by mail order
products as diverse as books, handkerchiefs, umbrellas, trench
machinery, fertilizers, raincoats, stocks and bonds, services, and
more. Some of his letters helped turn struggling businesses into
huge profit-making giants.
Robert Collier’s fund raising and debt
collection letters were similarly huge successes. His debt
collection letters were non-aggressive and non-threatening. Yet they
worked.
What set this direct marketer apart from other
direct marketers and sales letter writers? Well, Robert Collier
studied human nature. More importantly, he studied why we buy what
we buy. Then he used this to sell products. And sell he
did.
Now you too can learn the
very techniques that have been studied by the world’s most
outstanding copy writers. The Robert Collier Letter Book is filled
with example after example, plus clear explanations as to why
certain phrases work, how to place them right for maximum effect,
and more.
The Robert Collier Letter
Book is
highly recommended for anyone who is serious about learning how to
write sales letters that sell like crazy.
The Robert Collier Letter
Book is
a real text book, not an ebook. It will only cost you
$31.75 to learn one of the world’s greatest ever copy
writer's secrets. Shipping is free.
If not satisfied, return
the book within 90 days for a full 100% no-questions-asked
refund.
Yes, there are
bonuses too! If you order now you’ll get the following
downloadable ebooks free:
- The Buy Impulse: 26 Mind Control Tools That Get More
Customers Who Spend More Money More Frequently.
- The 30 Minute Marketing
Miracle: How To Turn
Any Loser Ad Into A 27/7 Money-Making Machine!
- How To Write Letters That
Win: How To Build
Business Letters That Command Attention, Stir Desire, Bring
Orders.
The Robert Collier Letter
Book has
been out of print for very many years and was just recently
reprinted. Grab a copy now before it disappears again.
